Ravi Subramanian

Month: April 2014

  • Book Marketing : The Myths (TED Talk)

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    by

    Ravi Subramanian
    in

    In February this year, I had the opportunity to visit SITM, Pune to give a TED talk on Book Marketing:The Myths. The talk was largely about how every book needs to be marketed these days : largely on account of increased clutter and reduced discoverability. It also focussed on how treating a book as a…